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IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Architecture and Installation | 20% | - Installation and deployment procedures - System architecture and components - Supported platforms and databases |
| Topic 2: Administration and Utilities | 15% | - Unica command-line utilities - Performance optimization - Logging, monitoring and maintenance |
| Topic 3: Configuration and Security | 25% | - Authentication and authorization - Marketing Platform integration - System properties and settings - Data source configuration |
| Topic 4: Flowchart Design and Management | 30% | - Offers and attributes - Process boxes and audience levels - Segmentation and targeting - Scheduling and automation |
| Topic 5: Troubleshooting and Integration | 10% | - Common errors and resolution - Integration with other Unica products |
IBM Unica Campaign V8.5 Sample Questions:
A user is mapping in Contact History tables for an audience. What has to be true for the mapping to be successful?
- A. Any additional user defined fields added onto the Response History table must also be added onto the Segment Membership table.
- B. Any additional user defined fields added onto the Contact History table must also be added onto the Response History table.
- C. Any additional user defined fields added onto the Contact History table must also be added onto the Detailed Contact History table and the Segment Membership table.
- D. Any additional user defined fields added onto the Contact History table must also be added onto the Detailed Contact History table.
Correct Answer: D 🗳️
A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?
- A. Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
- B. Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
- C. Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
- D. Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.
Correct Answer: D 🗳️
While adding a custom offer attribute, a specialist needs to use a form element type in order to allow addition of list items from within edit forms for a user at a later time when they are creating offers using the template containing this attribute. Which form element type should be used?
- A. Text Field - Currency
- B. Text Field - Numeric
- C. Select Box - String
- D. Text Field - String
Correct Answer: C 🗳️
An administrator has just installed Unica Platform and Unica Campaign. The administrator now wants to add new users to the system and wants to set access and functional permissions. Where is security arranged and configurable for Unica Campaign?
- A. In Unica Campaign.
- B. In Unica Platform.
- C. On the client's web browser.
- D. In the web application server.
Correct Answer: B 🗳️
A customer has the following requirements in a Unica deployment: they require an authentication against their corporate network and a backup logon solution in case the network is down. Which setup should be implemented?
- A. Use Unica Platform authentication.
- B. Use a Single Sign-On (SSO) solution.
- C. Use Windows Integrated Login.
- D. Use a LDAP authentication solution.
Correct Answer: D 🗳️
