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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Strategy Development | - Strategic category planning
|
| Category Management Foundations | - Category management principles and framework
|
| Execution and Business Planning | - Category execution and collaboration
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Data and Analytics | - Retail and shopper data analysis
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What does price elasticity measure in the context of pricing strategies?
- A. The relationship between product quality and customer satisfaction
- B. How sensitive customer demand is to price changes
- C. How seasonal trends affect customer demand
- D. The impact of advertising on sales volume
Correct Answer: B 🗳️
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What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
- A. 46.8
- B. 15.7
- C. 29.6
- D. 13.9
Correct Answer: C 🗳️
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Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Predictive
- B. Prescriptive
- C. Descriptive
- D. Generative
Correct Answer: A 🗳️
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Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Predictive
- B. Prescriptive
- C. Descriptive
- D. Generative
Correct Answer: A 🗳️
What does the metric 'Household Penetration' measure in market-level shopper dynamics?
- A. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
- B. The total revenue generated by a specific product category across all households in a market.
- C. The proportion of a household's total spending allocated to a specific product category.
- D. The average number of products purchased by each household within a specific category over a given timeframe.
Correct Answer: A 🗳️
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