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Salesforce PDT-101 Exam Reference
How to book the PDT-101 Exam
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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
What is the duration of the PDT-101 Exam
- Number of Questions: 60
- Passing Score: 67%
- Length of Examination: 90 minutes
- Format: Multiple choices, multiple answers
Updates with development
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - ROI and performance tracking - Campaign reporting |
| Pardot Fundamentals | - Pardot (Account Engagement) product architecture overview - Core concepts of marketing automation |
| Automation and Engagement | - Automation rules and segmentation rules - Engagement Studio programs |
| Integration and Data Management | - Salesforce CRM integration - Data sync and governance |
| Forms and Landing Pages | - Form creation and conversion tracking - Landing page optimization |
| Lead Management | - Scoring and grading models - Lead lifecycle and qualification |
| Email Marketing | - Segmentation and personalization - Email creation and delivery |
