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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - IP warming and deliverability setup - Subscription and preference management |
| Security & Administration | 12% | - Company and instance settings - Asset permissions and contact-level security - User creation and security groups |
| CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Automation logic and workflow design - Program Builder and Program Canvas features |
| Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data objects, relationships and data capture - Data enhancement and AppCloud usage |
| Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)
A) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
B) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
C) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
D) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
2. Which is NOT possible within Program Builder? (Choose the best answer.)
A) Concatenate two fields values into a single contact field using the CWM app.
B) Send an email to an email address within a custom object record.
C) Assign ownership of a contract randomly through a round robin assignment.
D) Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
3. On which domain in an Eloqua email is Domain Key Identified (DKIM) signing performed? (Choose the best answer.)
A) User email address
B) "Reply-To" email address
C) "To" email address
D) "From" email address
E) Subsite domain
4. Which statement is NOT true about first-party and third-party cookies?
A) First-party cookies identify you as a returning user to the site and help personalize your browsing
B) First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings.
C) A first-party cookie is a cookie that has a domain that is the same as the domain being visited.
D) A third-party cookie is a cookie that has a domain that is different from the domain being visited.
5. In what order you put these steps when making a template available in Engage?
1. Assign the email to the email group that you enabled for sales.
2. Enable the Sales Users security group to have access to the email group.
3. Decide which existing or new email group will be available in Engage.
4. Create a new email.
5. Enable sales users to have access to the email.
6. Select the Make This Email Group Available in Eloqua for Sales check box.
A) 3, 4, 1, 2, 5, 6
B) 3, 6, 2, 4, 1, 5
C) 1, 2, 3, 4, 5, 6
D) 6, 5, 4, 3, 2, 1
E) 2, 5, 1, 3, 4, 6
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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