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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Topic 2: Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Data enhancement and AppCloud usage - Platform architecture and core concepts |
| Topic 3: Security & Administration | 12% | - Company and instance settings - Asset permissions and contact-level security - User creation and security groups |
| Topic 4: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 5: Branding, Deliverability & Email Management | 13% | - Subscription and preference management - IP warming and deliverability setup - Email configuration, personalization and compliance |
| Topic 6: Data Management & Import/Export | 14% | - Data standardization and prioritization - Data import/export tools and automation - Contact/account fields, views and custom objects |
| Topic 7: CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities |
| Topic 8: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Landing page configuration and customization - Form creation, advanced techniques and external integration |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which two are use cases for using a custom data object? (Choose two.)
A) linking custom data objects to contacts
B) linking custom data objects to visitors
C) linking custom data objects to accounts
D) linking custom data objects to each other
2. Your client wants to add a Preference Center page to their main website. What do you recommend?
Response:
A) Link directly to the Eloqua Subscription Management page from the client's website.
B) Configure the Eloqua Subscription Management page to allow for external access.
C) Build an Eloqua form for the client's website with processing steps to manage visitor preferences.
D) Add the Eloqua Subscription Management form code to the page on the client's website.
3. Which is NOT possible within Program Builder? (Choose the best answer.)
A) Concatenate two fields values into a single contact field using the CWM app.
B) Send an email to an email address within a custom object record.
C) Assign ownership of a contract randomly through a round robin assignment.
D) Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
4. Which company detail is fixed and cannot be changed?
A) site ID
B) password complexity
C) company name
D) date formats
5. Which statement is true regarding Vanity URLs used on Eloqua landing pages? (Choose the best answer.)
A) If you do not use a Vanity URL, the Eloqua landing page will have a draft error.
B) A Vanity URL must be the exact value as the Eloqua landing page asset name.
C) A Vanity URL must be unique in order to publish an Eloqua landing page.
D) A Vanity URL is mandatory in order to publish an Eloqua landing page.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
