Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.

2. Conceptual Design: 12%

Articulate how data construct will drive one-to-one messaging and content.
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a customer scenario, determine the factors to consider when scaling the solution.
Explain the purpose of IP Warming and make a recommendation based on customer needs.
Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.

3. Marketing Cloud Connect: 6%

Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).

4. Account Configuration: 10%

Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
Given a scenario, troubleshoot issues regarding Reply Mail Management.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.

5. Reporting: 5%

Summarize Send Logs, including when/why to use it and how to create and manage.
Compare and contrast standard reports, data views, and tracking extracts.
Explain how the information in data views and tracking extracts are accessed.

6. Data Design: 12%

Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.
Understand available data types, retention, and template options when building a data extension.
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).

7. Automation: 8%

Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Understand the required steps to build, test, and deploy an email based on customer requirements.

9. Contact Builder: 15%

Explain the role and capabilities within Contact Builder.
Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.

10. Journey Builder: 10%

Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Explain the requirements for and the methods by which a contact can enter a Journey.

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How much Marketing-Cloud-Consultant Exam Cost

The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.

Who should take the Marketing-Cloud-Consultant exam

The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.

Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Data Modeling and Management: This topic challenges Salesforce marketing cloud consultants to distinguish between reports, data views, and tracking extracts, identify the right data objects for given scenarios, and assess the implications of contact identity choices on the data model. Precision in managing data is key here.
Topic 2	Account Configuration: This topic assesses the capability of Salesforce marketing cloud consultants to manage account hierarchies, troubleshoot features like Reply Mail Management, and evaluate the impact of Sender Authentication Package. They will also demonstrate proficiency in Mobile Studio, ensuring they can configure accounts to meet complex customer needs.
Topic 3	Messaging: This topic tests your ability to deliver personalized and engaging messaging by choosing the right options for individualization. You will show how to align messaging strategies with customer scenarios, demonstrating your ability to optimize communication for impact.
Topic 4	Discovery and Architecture: In this topic, Salesforce marketing cloud consultants will demonstrate the ability to analyze business requirements and identify gaps to recommend effective solutions. Their expertise in gathering requirements and defining data strategies will be tested, ensuring they can design sustainable solutions tailored to the customer’s skillset and long-term maintenance needs.
Topic 5	Automation: Your ability to design and implement appropriate automation solutions will be tested. Whether crafting Journey Builder flows or configuring Automation Studio, you will prove your expertise in delivering scalable, efficient customer journeys and activity-based workflows.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

Salesforce Certified Marketing Cloud Consultant Sample Questions:

Question #1

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

A. All Subscribers, since these are synchronized in real time
B. Event Data from the Entry Event in Journey Builder
C. Import from Salesforce Report in Automation Studio
D. Synchronized Data Extensions with a filter

Reveal Solution Discussion 0

Correct Answer: D 🗳️