[Dec 11, 2023] Fully Updated Dumps PDF - Latest Marketing-Cloud-Consultant Exam Questions and Answers
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Salesforce Marketing-Cloud-Consultant exam is a great way for professionals to demonstrate their expertise and credibility in Salesforce Marketing Cloud. It validates their ability to develop and implement marketing strategies that drive customer engagement and business growth. Salesforce Certified Marketing Cloud Consultant certification also helps professionals to enhance their career prospects by opening up new job opportunities and higher salaries. Moreover, it allows organizations to identify and hire skilled marketing professionals who can leverage the full potential of Salesforce Marketing Cloud to achieve their marketing goals.
Salesforce Marketing-Cloud-Consultant Certification Exam is specially designed for professionals who want to establish their careers in the field of marketing automation. Marketing-Cloud-Consultant exam covers various topics such as email marketing, social media marketing, mobile marketing, campaign management, data management, and analytics. Marketing-Cloud-Consultant exam tests the knowledge of a candidate in using Salesforce Marketing Cloud to drive business growth and revenue.
NEW QUESTION # 55
what storage model should be used if a subscriber has more than one value for an attribute?
- A. Data Extensions
- B. Profile Attribute
- C. Publication Lists
- D. Lists
Answer: B
NEW QUESTION # 56
NTO has to import a file that will be different every time.
What method should be used?
- A. Add Only
- B. Update
- C. Overwrite
- D. Add and Update
Answer: C
NEW QUESTION # 57
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
- A. Publication List
- B. Suppression List
- C. Domain Exclusion
- D. Auto-Suppression List
Answer: A,B
NEW QUESTION # 58
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- B. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Answer: A
NEW QUESTION # 59
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-one relationship between Order_Details and Products
- C. Create a one-to-one relationship between Orders and order_Details
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: B,D
NEW QUESTION # 60
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. SQL Query Activity
- B. Filter Activity
- C. Synchronized Data Extensions
- D. Salesforce Reports
Answer: A,C
NEW QUESTION # 61
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Query the _Subscriber Data View and Extract it weekly
- C. Configure the Contact Extract Activity in Automation Studio
- D. Query the _Contact Data View and transfer it weekly
Answer: A
NEW QUESTION # 62
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
- A. Report Definition Activity
- B. SendLog Extract
- C. SQL Query Activity
- D. Data Extract Activity
Answer: D
Explanation:
Explanation
To export a data file to its SFTP containing all subscribers who did not receive their intended email in the last
24 hours, Northern Trail Outfitters should use a Data Extract Activity in their automation. A Data Extract Activity is an activity that allows marketers to extract data from Marketing Cloud and place it in a file on an Enhanced FTP location or an external SFTP location. The Data Extract Activity can use different extract types, such as Tracking Extract or Data Extension Extract, to export different types of data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5
NEW QUESTION # 63
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. NTO would be charged by mobile operators directly for messages.
- B. Opting in for messages can only be done via inbound message.
- C. Inbound messaging only works with local Long or Short Codes.
- D. Long and Short Codes are not available for all countries.
- E. Not all countries are supported by MobileConnect.
Answer: C,D,E
Explanation:
Explanation
Three considerations that should be made before implementing MobileConnect are:
Long and Short Codes are not available for all countries. Long codes are local phone numbers that can be used for sending SMS messages in some countries, while short codes are special numbers that can be used for sending SMS messages in other countries. However, not all countries have long codes or short codes available or supported by MobileConnect.
Inbound messaging only works with local Long or Short Codes. Inbound messaging is the ability to receive SMS messages from subscribers in response to outbound messages or keywords. This feature only works with local long codes or short codes that match the country of the subscriber's mobile number.
Not all countries are supported by MobileConnect. MobileConnect relies on mobile operators and aggregators to deliver SMS messages to different countries, but not all countries have these services available or supported by MobileConnect.
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_overview.htm&type=5
NEW QUESTION # 64
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?
- A. Use an outbound message template with embedded AMPscript to capture the response.
- B. Use a text-response message template with embedded AMPscript to capture the response.
- C. Use a vote/survey message template to capture the response.
- D. Use an info capture message template to capture the response.
Answer: B
Explanation:
Explanation
To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5
NEW QUESTION # 65
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Localized physical mailing address displayed in the default email footer
- B. Support non-English responses with Reply Mail Management.
- C. Tracking information for campaigns sent by each office.
- D. Localized language and display options based on location and culture.
Answer: C,D
NEW QUESTION # 66
A customer has three data extensions that need to be added to Contact Builder.
* Customers contains customer information.
* Orders contains order information.
* Products contains product information.
How should these data extensions be linked within an Attribute Group?
- A. Customer Data <One-to-One> Customers <One-to-One> Orders <One-to-One> Products.
- B. Customer Data <One-to-Many> Customers <One-to-One> Orders <One-to-Many> Products.
- C. Customer Data <One-to-Many> Customers <One-to-Many> Orders <One-to-Many> Products.
- D. Customer Data <One-to-Many> Products <One-to-Many> Orders <One-to-One> Customers.
Answer: C
NEW QUESTION # 67
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Content Creator
- B. Data Manager
- C. Administrator
- D. Analyst
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION # 68
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. SOAP API Calls updating objects
- B. Login Calls
- C. CreateSalesforceObject() AMPscript
- D. Bulk API
Answer: B,D
Explanation:
Explanation
Login calls count as one API call for each login request, and Bulk API calls count as one API call for each batch of records processed. All API calls made by both Marketing Cloud Connect and the Marketing Cloud APIs are counted against this limit. For example, when a user logs in to the Marketing Cloud, this will count as one API call. Additionally, when a Bulk API job is created, this will count as one API call per batch of records processed.
NEW QUESTION # 69
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. Register the new domain in Setup > From Address Management
- C. An additional Sender Authentication Package
- D. An additional IP address
Answer: D
NEW QUESTION # 70
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use exclusion lists for the send - excluding those that already were sent the email
- B. Use SQL Query to filter the audience into a new data extension that is upserted every day
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
Answer: D
Explanation:
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 71
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Create a new business unit for the new brand.
- B. Request a second SAP for the existing business unit.
- C. Implement a new SSL Certificate for the new brand.
- D. Request a Private Domain to be added to the existing business unit.
Answer: A
Explanation:
Explanation
Creating a new business unit for the new brand can be used to have different styles and identities for the emails and landing pages. A business unit is a logical grouping of Marketing Cloud features, settings, users, and data that allows for brand separation within an account. A business unit can have its own sender profile, delivery profile, content, domains, and SAP. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_units.htm&type=5
NEW QUESTION # 72
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- D. Scheduled Automation > File Transfer > Import > Series of Query Activities
Answer: B
Explanation:
Explanation
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5
NEW QUESTION # 73
What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)
- A. Add Single Record
- B. Clear Records
- C. Extract Data
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION # 74
How are Publication Lists used?
- A. To allow subscribers to opt-down/out instead of unsubscribing from all
- B. To manage subscribers in guided and triggered email sends
- C. To built dynamic content rules by subscriber type
- D. To send communication to all subscribers, regardless of opt-in status
Answer: A
NEW QUESTION # 75
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
(Choose two.)
- A. Import new subscribers to the All Subscribers table.
- B. Make sure the contact is above the High Water Mark on the source data.
- C. Fire the event in both Automation Studio and the Entry Event.
- D. Select a source DE with a root relationship to the contact.
Answer: B,D
NEW QUESTION # 76
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use personalization strings created by selecting the data extension.
- B. Use Guide Template Language created for each field in the data extension.
- C. Use AMPscript variables created from each field in the data extension.
- D. Use Dynamic Content rules to select a content area for each subscriber.
Answer: C
NEW QUESTION # 77
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the parent business unit.
- B. A new Sender Authentication Package should be used for NTO.
- C. A Private Domain should be applied to the child business unit.
- D. A Sender Authentication Package should be used for CloudKicks.
Answer: C
NEW QUESTION # 78
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Interaction Studio
- B. Advertising Studio
- C. Social Studio
- D. Audience Studio
Answer: B
Explanation:
Explanation
To use the Ad Campaign Activity in a Journey Builder journey, Northern Trail Outfitters should enable Advertising Studio. Advertising Studio is a tool that allows marketers to create and manage advertising campaigns on different platforms, such as Facebook, Google, or Twitter. The Ad Campaign Activity is a feature of Advertising Studio that allows marketers to add contacts from a journey to an advertising audience and target them with relevant ads. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_ad_campaign_activity.htm&type=5
NEW QUESTION # 79
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
- A. How many messages should be included in each journey?
- B. Should customers exit the journey when the goal is met?
- C. How are subscribers identified in your web analytics?
- D. How long after the behavior occurs will a subscriber need to enter a journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: C,D,E
NEW QUESTION # 80
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Salesforce Marketing-Cloud-Consultant certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Marketing-Cloud-Consultant exam covers a range of topics, including the use of the Salesforce Marketing Cloud platform, email marketing, mobile marketing, social media marketing, and data management. Marketing-Cloud-Consultant exam is scored on a scale of 100 to 1000, with a passing score of 700 or higher required to earn the certification.
Free Marketing-Cloud-Consultant Exam Questions Marketing-Cloud-Consultant Actual Free Exam Questions: https://braindumps2go.actualpdf.com/Marketing-Cloud-Consultant-real-questions.html
