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Updates with development

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GCCC Strategic Communication Management Professional Sample Questions:

1. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) Low probability, low potential damage
C) High probability, high potential damage
D) Low probability, high potential damage

2. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Number of departments represented and cost per active participant
B) The number of comments, videos, and photos posted
C) Overall cost of the tool and participant feedback on its functionality
D) Frequency of use and quality and volume of content shared between participants

3. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) conducting quarterly surveys to monitor their opinions.
B) holding face-to-face meetings to create open conversation.
C) writing position papers to justify the changes.
D) providing weekly statements to explain why the changes are necessary.

4. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Knowledge.
B) Behavior.
C) Attitudes.
D) Awareness.

5. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) communicating the facts that are currently available.
B) describing the steps the organization is taking to address the situation now and in the future.
C) placing the responsibility for the crisis on the appropriate party.
D) indicating what the authorities are doing to address the crisis.

Solutions: