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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to later touches
B) The lookback window for the orders is too short
C) The attribution model gives more credit to early touches
D) The attribution model prioritizes paid channels over organic

2. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:

A) Metric Filter
B) Event Trigger Filter
C) Date Range Filter
D) Static Filter

3. Which configurations ensure that scheduled reports are delivered on time in Adobe CJA?
(Select two.)
Response:

A) Enable Automatic Data Sync
B) Define Report Delivery Frequency
C) Assign Report Permissions
D) Set Report Expiration Dates

4. You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:

A) Recreate the report using campaign tracking metrics.
B) Update the report's date range to cover the entire quarter.
C) Enable batch processing for older data records.
D) Apply additional data filters for customer transactions.

5. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A) Data Dictionary
B) Annotations
C) Workspace Overview
D) Cross Channel Analytics

Solutions: