Facebook Certified Community Manager - 600-101

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Review briefs from internal stakeholders outlining key messaging, details and targets
B) Prioritize the content from the department that is the most polished and ready to post
C) Research competitors and replicate popular creative tactics that perform well for them
D) Review previous post results and reuse the content that performed best

2. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase influencer content across all platforms
C) Increase paid spend targeting young audiences on all platforms
D) Increase video content across all platforms

3. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Monitor sentiment across digital channels within the organization's area of focus
B) Invite the community to submit their success stories so they can be shared with the national committee
C) Send a message to each of the community members requesting their opinions of the proposed closure
D) Initiate a petition against the proposed closure and ask community members to circulate it widely

4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Reach out privately to community members who might be interested in attending
B) Schedule event speakers to host Q&As in the community leading up to the event
C) Provide discount codes to community members who buy early bird tickets
D) Post a link to the event website with a daily reminder to purchase

5. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Create a social media account for the new product
C) Change content strategy to target male followers during launch
D) Tag influencers to share the content and campaign hashtag

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