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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Business Intelligence Value Proposition | - Decision-making benefits
|
| Cognos Analytics Features | - Data preparation and modeling
|
| IBM Cognos Analytics Overview | - Core capabilities and platform positioning
|
| Solution Positioning and Sales Scenarios | - Customer personas and needs
|
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?
A. Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B. Warn the customer of hidden charges attached to features perceived as free.
C. Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D. Expand the agenda to include capabilities not provided by the competitor.
Question 2
What is NOT a specific need that marketing teams have for IBM Cognos BI?
A. To design and automate demand generation campaigns.
B. To gain visibility into the sales pipeline on opportunities created through demand generation.
C. To know the effectiveness of their campaigns.
D. To analyze and allocate marketing resources across channels.
Question 3
Which organization is the best prospect for IBM Cognos 8 BI?
A. A retail company with 250 employees
B. A law firm with 75 employees
C. A restaurant chain with 500 employees
D. A manufacturing company with 2000 employees
Question 4
An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?
A. TM1
B. Business Insight Classic Mode
C. PowerPlay
D. Controller
Question 5
A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?
A. Accelerated Model Design
B. In-memory Processing
C. Real-time Monitoring
D. Simply Systems Management
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: B |
