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IBM M5050-716 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engage: Connect with Customers in Context | 16% | - IBM Tealeaf customer experience analytics - IBM Xtify context-aware engagement |
| Optimize: Secure & Manage Mobile Infrastructure | 32% | - IBM Endpoint Manager security - IBM Trusteer fraud protection - IBM MaaS360 unified endpoint management - IBM Security Access Manager and AppScan |
| Build: Develop and Run Applications | 35% | - IBM DevOps and integration capabilities - IBM MessageSight and Cast Iron integration - IBM Worklight development platform |
| Strategy: MobileFirst | 16% | - Mobile market landscape and business challenges - IBM MobileFirst value proposition |
IBM MobileFirst Sales Mastery Test v1 Sample Questions:
1. Which of the following is NOT true how IBM Mobile Customer Engagement (Xtify) helps marketers increase customer engagement and revenue?
A) Ability to quickly and easily personalize mobile offers in real-time, and integrate and execute mobile cross-channel marketing campaigns
B) Ability to send personalized messages to mobile web browsers and mobile app users
C) Ability to send personalized messages to a dynamic set of individuals based on expressed preferences
D) Enable security and management access to mobile and web applications with single sign-on, session management and context-based access control
2. What is the major enhancement in AppScan 8.7 for mobile security?
A) Integration with Worklight
B) Support for Blackberry applications
C) Support for Objective-C
D) Support for touch screen mobile devices
3. Which of the following is NOT true regarding how Tealeaf CX Mobile helps quantify revenue impact and segmentation?
A) Create cross-channel messages in one place
B) Create segmentation analyses based on mobile attributes, such as device manufacturer, operating system, browser type, screen resolution and others.
C) Deliver ad hoc mobile segmentation with real-time drag-and-drop analysis by specific mobile user behaviors or device at-tributes.
D) Share and distribute reports to management and key stake-holders.
4. Which of the following is NOT part of the four part strategic approach to helping mobile enterprises put their businesses in motion?
A) Optimize
B) Synergize
C) Transform
D) Build
E) Engage
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B |
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