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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 2: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 3: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 4: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 5: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which three primary pricing models are available when configuring app partners? (Choose three.)
- A. Clients can purchase data on a cost per 1,000 impression basis.
- B. Clients can purchase data on impressions set in the central rate card.
- C. Clients can purchase data on a cost per stamp basis.
- D. Clients can purchase data according to the specific terms in their contract.
- E. Clients can purchase data on a percentage of spend.
Correct Answer: A,B,E 🗳️
What is the reason to use batch versus real-time SDT?
- A. If you want user data sent without authentication
- B. If you want user data transferred directly to your server
- C. If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
- D. If you want to receive user data as it is collected on users via HTTP POST or GET requests
Correct Answer: D 🗳️
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Update Frequency
- B. Classification Rules
- C. Current State
- D. Strategy
- E. Benefit
- F. Use of Categories
Correct Answer: A,C,D,E 🗳️
You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
- A. Data Ingestion
- B. Data Classification
- C. Data Scoping
- D. Discover
- E. Operational Rollout
Correct Answer: D 🗳️
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
- A. Only data on users that are seen on a go-forward basis is sent.
- B. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
- C. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
- D. Uses a transparent 1x1 image pixel
- E. Audience data on past users is sent.
Correct Answer: B,D 🗳️
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