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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per 1,000 impression basis.
B) Clients can purchase data on impressions set in the central rate card.
C) Clients can purchase data on a cost per stamp basis.
D) Clients can purchase data according to the specific terms in their contract.
E) Clients can purchase data on a percentage of spend.

2. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you want user data transferred directly to your server
C) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Update Frequency
B) Classification Rules
C) Current State
D) Strategy
E) Benefit
F) Use of Categories

4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Ingestion
B) Data Classification
C) Data Scoping
D) Discover
E) Operational Rollout

5. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Only data on users that are seen on a go-forward basis is sent.
B) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Uses a transparent 1x1 image pixel
E) Audience data on past users is sent.

Solutions: