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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Data imports and integrations 3. Profile lists and extensions
Topic 2: Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. User roles and permissions 3. Responsys account structure
Topic 3: Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Unsubscribe and preference handling 3. Spam compliance and regulations
Topic 4: Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics
Topic 5: Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Multichannel campaign orchestration 3. Email campaign setup
Topic 6: Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Journey optimization 3. Event-based triggers
Topic 7: Message Design and Content	- Email and template design 1. Template creation and management 2. Content testing and validation 3. Dynamic content and personalization

Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

Question #1

Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
B. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
C. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #2

You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
B. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
D. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
E. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #3

Which coding practice should you use when coding responsive design email messages?

A. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
C. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D. Use background images freely; they will just not display if not supported on some platforms.

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Question #4

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
C. You don't have the segment group feature enabled in the Account Administration settings.
D. You should have created a corresponding filter for each rule set to be used to identify the segment group.

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Question #5

How can you share a copy of a campaign with key stakeholders at live launch time?

A. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
C. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
D. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
E. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.