Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

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Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

• Language: English
• Length of Examination: 105 minutes
• Number of Questions: 60
• Passing score: 67%

Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow

In order to apply for the Marketing Cloud Administrator, You have to follow these steps

• Click on Submit
• You will be sent an email confirming the purchase and registration.
• Check the accuracy of the exam and the details of the program, click Pay.
• Click on Select
• Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
• Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
• You will see a purchase confirmation screen. Click Finish.
• All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
• Click the Save button for your preferred delivery method.
• Login to the Webassessor at www.webassessor.com salesforce. If you don't already have an exam profile in Webassessor, you need to create one.
• Select a test center.
• Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
• If you selected the supervised online exam:
• If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
• Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
• If you selected the supervised on-site exam:
• Click Register for an exam.

Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

• Evaluate the quality of the data.
• Configure Marketing Cloud products (manufacturers, studios)
• Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
• Account monitoring (super messages, users, activities) (audits, reports, notifications)
• Implementation of account configuration, including business unit structure, permissions and security.
• Identify best security practices for managing data, users and authorizations.
• Management of subscriber data
• Troubleshoot account setup and user request issues
• Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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