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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
| Topic 2: OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
| Topic 3: Industries CPQ, CLM and Order Management | 20% | - Configure, price and quote media offerings - Order capture, fulfillment and delivery - Contract lifecycle management and compliance |
| Topic 4: Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Audience segmentation and personalization - Subscriber acquisition, onboarding and retention |
| Topic 5: Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration |
Salesforce Media Cloud Consultant Sample Questions:
1. A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
A) consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
B) consultant should exclusively extend the media cloud data model standard object to map the legacy objects
C) consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
D) consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
2. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
A) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
B) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
C) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
D) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
3. A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
A) use an object type and assign attributes
B) use a standalone product and add attributes
C) use a product family for those products
D) clone an existing ad product and assign attributes
4. A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
A) advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
B) advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
C) advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
D) advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
5. In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?
A) create order, create line items, approve order, activate order, add creative
B) create line items, create order, add creative, approve order, activate order
C) create order, create line items, add creative, approve order, activate order
D) create line items, create order, approve order, activate order, add creative
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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