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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Accommodate product returns, regardless of the context.
B) Target the right experience, to the right user, via the right channel, at the right time.
C) Improve loyalty by facilitating integration with social networks.
D) Create dynamic, engaging, web experiences.

2. What can AdTarget do?

A) Force customers to watch the entire Internet ad before entering websites
B) Working with affiliates, target Internet ads without email
C) Monitor all advertisements watched on cable television
D) Utilize You Tube to more effectively deliver ad content

3. Which type of constraint optimization problem can Smarter Commerce address?

A) All of the above.
B) Store space planning.
C) Inventory allocations.
D) Transportation routes.

4. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The interconnected supplier network.
B) The reduced impact of mass marketing.
C) The empowered customer.
D) The need to drive optimization in the selling process.

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Execution
B) Decisioning
C) Awareness
D) Integrated Operations

Solutions: