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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
| Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Messaging | 11% | - Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts |
| Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Account hierarchy design and management - Reply Mail Management setup and resolution |
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
Northern Trail Outfitters社は、特定の出版物リストに属するメール購読者をデータ拡張機能に格納するためのクエリを作成したいと考えています。
これを実現するには、どのデータビューを使用すればよいでしょうか?
- A. リスト購読者
- B. 購読者
- C. 出版物購読者
- D. エンタープライズ属性
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Northern Trail Outfitters社は、自社アカウントに登録されている連絡先の数を把握したいと考えています。この情報は、毎週、同社の最高マーケティング責任者(CMO)宛にメールで送信する必要があります。
この要望を満たすために、どのような設定が可能でしょうか?
- A. 連絡先カウント標準レポートのスケジュール設定
- B. Automation Studioで連絡先抽出アクティビティを設定します
- C. 連絡先データビューを照会し、毎週転送する
- D. 加入者データビューを照会し、週単位でデータを抽出する
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Northern Trail Outfittersは、カート放棄した顧客をターゲットにFacebook広告を配信したいと考えています。ジャーニーキャンバスに広告キャンペーンアクティビティが追加されました。
広告キャンペーンアクティビティを使用するには、どの拡張機能製品を有効にする必要がありますか?
- A. MC広告
- B. パーソナライゼーション
- C. ソーシャルスタジオ
- D. オーディエンススタジオ
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Northern Trail Outfittersは、約1000万件の連絡先データを保有しています。Journey Builderを使用して送信する際に、処理時間が遅くなることに気づきました。
Journeyのパフォーマンスを最適化するために、彼らが取るべき2つの行動はどれですか?(2つ選択してください)
- A. フィルターを適用したデータ拡張入力ソースを使用して、Journey Builder のセグメンテーション活動を実行します。
- B. Journey Builderに連絡先を取り込む前に、Automation Studioで大規模なセグメンテーションを実行します。
- C. 同じ入力ソースを使用する代わりに、各旅程ごとに、事前にフィルタリングされた送信可能なデータ拡張機能のコピーを作成します。
- D. コンタクトビルダーの属性グループに意思決定分割のデータを含めます。ジャーニーデータではなくコンタクトデータを使用します。
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分析チームは、メッセージの性質上、法的義務を確実に履行するために、トランザクションメールの指標、特に送信済みと未送信に関するリアルタイムの更新情報を取得したいと考えています。
このシナリオでは、どのような方法を提案すべきでしょうか?
- A. 送信ごとにデータビューのエクスポート
- B. プラットフォームイベントAPI
- C. イベント通知サービス
- D. 送信オブジェクト上のデータ取得
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